Sally Said So Professional Dog Training Logo. sallysaidso.com. Since 2009. North Carolina Dog Training.

Professional

Dog Training Raleigh NC

Sally Said So Professional Dog Training in Raleigh is your locally owned source of expert dog trainers.

How long will the training take and when will I see results?

We help you improve your dog’s behavior over the course of 30-90 days through trusted reward based training techniques. We know every dog is different so we come to you to start your customized training plan. Training begins in the convenience of your living room, then we take you into the real world.

The best dog training experience throughout Raleigh

What’s the best positive‑reinforcement method for my dog?

Our Philosophy: Decisions, Not Dominance

At Sally Said So, we believe in an approach to dog training that recognizes and respects the natural intelligence of your dog. Our decision-based training method, endorsed by veterinarians, goes beyond the limitations of reward-based and dominance training.

How Decision-Based Dog Training Works:

  1. Temporarily Remove Triggers: Focus on in-home training first to eliminate practice of bad behavior and retrain the proper response to triggers.
  2. Encourage Good Choices: Use reasonable consequences and rewards to teach the correct responses and behaviors.
  3. Positive Reinforcement: Train your dog to behave well by offering your dog valuable and rewarding resources at the right time. 

Why Choose Decision-Based Dog Training?

  • Trust and Respect: Reward-based training can fail without treats, while dominance training relies on fear. Decision-based training builds a trusting relationship.
  • Natural Intelligence: This method allows your dog to make good choices without the need for bribery or force.
  • Customized Approach: Tailored to your dog’s individual needs, ensuring effective and gentle guidance.

Enjoy a Genuine Relationship with Your Dog

Decision-based dog training fosters a happy, respectful bond between you and your dog, allowing for genuine affection and companionship.

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How long will training take and what should I expect?

Our training programs take 30-90 days to complete with ongoing support well after your private sessions are completed. Our Trainer on Retainer and Relief Right Now programs offer refresher sessions that can be used as you choose.

What tools and methods do you use?

We are one of the largest dog training companies in NC that can train your dog without the use of prong collars, e-collars, or other popular aversive tools. We use positive-reinforcement based techniques paired with proper environmental management to tackle all obedience and behavioral needs. 

Can you help with specific behavior issues?

Yes – we tailor our training programs to meet your needs and training goals. You will establish what you want to work on during your consultation and your trainer will create a training plan specific to you and your dog. We can cater your sessions to specific issues like leash reactivity, housebreaking, aggression towards other animals, and more.

Do I have to train every day, and how do I fit training into my routine?

We understand busy schedules – that’s why we make training into your time, not the other way around. Training is communication and we teach you how to take advantage of the time you already have with your dog. 

How do I stop my dog from pulling on the leash?

Leash skills! We love to teach you how to handle your leash and get your dog to stop pulling you. There are both ends of the leash to consider and we will train both. 

What’s the best way to fix barking at the door or at people outside?

Imagine saying one word and your dog stops barking. You can have this level of control of your dog’s reactive behavior by teaching positive, alternative behaviors. We have the best dog trainers that can help you do this!

References

  • American Veterinary Society of Animal Behavior. (2008). AVSAB position statement on the use of dominance theory in behavior modification of animals.
  • Arhant, C., Bubna-Littitz, H., Bartels, A., Futschik, A., & Troxler, J. (2010). Behavior of smaller and larger dogs: Effects of training methods, behavior, and owner personality. Journal of Veterinary Behavior, 5(6), 277–287.
  • Herron, M. E., Shofer, F. S., & Reisner, I. R. (2009). Survey of the use and outcome of confrontational and non-confrontational training methods in client-owned dogs showing undesired behaviors. Applied Animal Behaviour Science, 117(1–2), 47–54.
  • Hiby, E. F., Rooney, N. J., & Bradshaw, J. W. (2004). Dog training methods: Their use, effectiveness and interaction with behaviour and welfare. Animal Welfare, 13(1), 63–69.
  • Overall, K. L. (2013). Manual of Clinical Behavioral Medicine for Dogs and Cats. Elsevier Health Sciences.
  • Schilder, M. B. H., & van der Borg, J. A. M. (2004). Training dogs with help of the shock collar: Short and long-term behavioural effects. Applied Animal Behaviour Science, 85(3–4), 319–334.
  • Winkle, M. Y., Crowe, T. K., & Hendrix, I. (2012). Service dogs and people with physical disabilities partnerships: A systematic review. Occupational Therapy International, 19(1), 54–66.

Obedience Training or Behaviour Modification — Which Do You Need?

These are not the same thing, and people often book the wrong one.

Obedience training teaches your dog what to do. Sit, stay, recall, walking on a loose leash — a shared vocabulary between you and your dog.

Behaviour modification addresses an underlying emotional problem. Aggression, anxiety, reactivity, fear. The dog is not being disobedient; it is responding to something it cannot cope with.

Plenty of dogs need both, and obedience work often supports the behavioural work. Which one you start with is something we work out during the consultation rather than something you need to diagnose yourself.

Meet the Owner

Owner Shane Gentry with his dog Lemmy

Shane Gentry – Owner and Founder

Sally Said So Professional Dog Training was established in 2009 by founder Shane Gentry and has grown to serve dogs and families across the Carolinas. Shane has been an animal lover and dog enthusiast for as long as he can remember.  He is a strong community member and a father with a lifetime of animal training experience, both as a volunteer and professional. Following a career in the construction industry, he realized his dream of becoming an expert in dog behavior and thus, Sally Said So was born.

Shane has completed several intensive certification courses, most notably through Animal Behavior College, the largest trainer’s school in the United States, and Canine Trade Group, an exclusive program for private in-home behavioral training. Not only has he trained dogs, but he has even trained a goat and prairie dog! His personal dogs have quite the resume, starring in Twisted Tea commercials and a spot on NBC’s Young Rock TV sitcom. 

Dog training Raleigh

Sally –The Dog that Started it All

Dog Training Services

We offer financing options for all our services along with lifetime support and unlimited group classes with our premier services.

Comprehensive Consultation

Comprehensive Consultation

Our training approach begins with a two-hour meeting with an expert and marks the start of one-on-one training. During this we will discuss your dog’s training goals, evaluate their behavior and environment, and demonstrate some basic obedience skills. This may include basic commands like sit, “place,” and leash walking.

Private Training Sessions

Whether you’re looking for puppy training, obedience training, or behavior modification for aggression and anxiety, we offer private lessons to accommodate all breeds, sizes, and temperaments. These sessions are all-inclusive tackling everything from leash training to potty training to separation anxiety and beyond.

Group Training

Our group dog training classes are perfect for mastering the real world. These classes cover in-depth training beyond your basic skills. These classes involve distraction training, Canine Good Citizen skills, advanced obedience and more. These classes are a perk of our Trainer on Retainer and Priority Programs. 

Pre-Purchase and Adoption Consultation

Are you ready to add a best friend or new puppy to the family, but are nervous about finding “the one”? Our Raleigh dog trainers will assist you in researching the right breed, temperament, and size for your family and lifestyle. We’ll take that research and then find you the right dog from our network of rescues and breeders. 

Expecting Parents Program

Are you preparing for a new child? We can help you train your dog to minimize stress and improve your confidence in their behavior before your child arrives. This proactive approach will ensure a smooth transition for your dog, you, and your baby. 

Service Dog Training

We train Mobility Assistance, Hearing, and Psychiatric Service Dogs. Dog and owner spend an extended period of time working with our dog training experts to ensure your dog is highly trained and capable. 

Therapy Dog Training

We train your dog to meet all necessary requirements for therapy dog certification. We are partners with Dogs With A Purpose, a Wake County therapy dog program, for testing and certification. 

Feline Training

You read that right, we train cats! We can assist with aggressive behavior, marking, scratching, and more during one-on-one training sessions.

The Methods We Use, and the Research Behind Them

Our approach is not a matter of preference. Each of the methods below is grounded in published behavioural research, and all of them prioritise humane, effective handling over force.

LIMA — Least Intrusive, Minimally Aversive

LIMA is the guiding principle for how we approach training and behaviour work. It puts positive reinforcement first and treats aversive methods as a last resort rather than a starting point (American Veterinary Society of Animal Behavior, 2008).

Positive Reinforcement

Rewarding the behaviour you want makes the dog more likely to repeat it. Research indicates that dogs trained this way are more engaged and more motivated to work with their handler (Schilder & van der Borg, 2004).

Counter-Conditioning

This means pairing something the dog currently finds frightening with something it genuinely likes, so the emotional response changes over time. Treats when a stranger appears, for instance, gradually shift the dog's association with strangers (Herron et al., 2009).

Desensitisation

Controlled exposure to whatever the dog fears, starting at an intensity low enough that the dog stays under threshold, then building slowly. Done properly the fear response reduces rather than being suppressed (Overall, 2013).

Methods that respect how dogs actually learn produce better results than those that don't. Training built on positive reinforcement and consistency is associated with lower anxiety and a stronger relationship between dog and owner (Hiby et al., 2004).

Dog Training in Cary, NC

We train dogs throughout Cary — private in-home sessions, group classes, or both. Every dog is welcome, from the shy and fearful ones that need quiet one-to-one work to the high-energy pups who need a room full of distractions to practise in.

Training starts in your living room, where your dog is comfortable and there is little competing for its attention. Once the foundations hold, we take it out into the real world.


Dog Training in Your Cary Neighbourhood

Wherever you are in Cary, we come to you. We work regularly across:

  • Lochmere — leash manners practised lakeside or out on the trails.
  • Preston — personalised training in the heart of Cary's golf community.
  • Amberly — walking paths and parks everywhere, which makes it ideal for puppy socialisation.
  • MacGregor Downs — obedience and therapy dog work in one of Cary's most established neighbourhoods.
  • Carpenter Village — walkable, so a good place to build recall and focus.
  • Wellington Park — group classes and private sessions, year-round.
  • Cary Park — agility, impulse control, loose-leash walking.
  • Highcroft — known for its schools; we will make your dog the best-behaved student in the house.
  • Greystone, Weston Estates and The Reserve — in-home training throughout these executive neighbourhoods.

Whether you are near Koka Booth Amphitheatre or closer to RTP, we build around your dog, your routine and where you actually live.

Not sure whether we cover your street? Get in touch — we probably do.

Agility and Social Skills

Our "Fun Group Classes" are exactly what they sound like — a chance to try dog agility and give your dog some social enrichment alongside the serious training. More about our group classes.


Can you help with rescue dogs or fearful behaviour?
Yes. We work with rescue dogs regularly and use methods built around fearful dogs — building confidence rather than pushing through the fear.

Where do sessions take place?
In your home, in group classes, or both. Most programmes use a mix.

What Sets Sally Said So Apart?

We’ve been successfully helping dogs and owners resolve miscommunication and behavioral issues since 2009. We believe there are no bad dogs, just poor communication. We find that private dog training at the start of the process works since dogs and owners learn best in low-distraction environments. Once they have the training tools they need, we bring them into the real world. In our premier programs, we commit to your dog for their life which ensures you always have the support you need.

Sally Said So’s mission is to help more dogs by educating dog owners, supporting dog rescue, and empowering veterinary professionals across our state.

A group photo of the Sally Said So Professional Dog Training team, featuring trainers posing together with several dogs of various breeds and sizes, set against a backdrop that reflects their commitment to canine training and care.

Contact Us

Does Sally Said So provide in home dog training near me?

Sally Said So is North Carolina’s premier dog training company

We proudly cover your area:

Charlotte    Crystal Coast    Triad     Triangle

Sally Said So Professional Dog Training offers in-home training throughout Raleigh and the surrounding areas. If you don’t see your city listed below, contact us to see if we travel there!

 

  • Apex
  • Cary
  • Chapel-Hill
  • Clayton
  • Creedmoor/Butner
  • Durham/Rougemont
  • Fuquay-Varina/Angier
  • Knightdale/Wendell
  • Louisburg
  • Pittsboro
  • Sanford
  • Wake Forest/Youngsville
  • Zebulon

Get started with dog training in Raleigh today

From addressing difficult behaviors to setting your puppy up for long-term success, we provide the support and expertise you need to move forward with peace of mind.

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We also serve Durham and Clayton from the same Triangle team.

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