Sally Said So Professional Dog Training. Servicing Dog Training in Raleigh, Charlotte, Greensboro, Jacksonville NC, Wilmington, and more!

Durham Dog Training

Sally Said So Professional Dog Training in Durham is a locally owned company trusted by veterinarians and families alike for knowledgeable, compassionate dog training. Our goal is to improve your dog’s behavior and emotional wellbeing using proven, reward-focused methods that create reliable, lasting results.

Because no two dogs—or households—are the same, we bring training directly to you and design a plan tailored to your specific situation. Sessions begin in your home, where everyday habits are formed, and gradually expand into real-world settings so your dog can succeed wherever life takes you.

The premier training experience throughout North Carolina

Our Training Philosophy

Decisions, Not Dominance

At Sally Said So, we use a thoughtful, balanced training philosophy that treats dogs as capable learners rather than problems to control. Our decision-focused method—trusted by veterinarians—emphasizes clear communication, emotional stability, and practical skills that last. Instead of relying solely on treats or intimidation, we teach dogs how to navigate everyday situations successfully.

Why Our Decision-Focused Approach Works

Built on Trust, Not Dependency
Food-based training alone can lose effectiveness when rewards disappear, while fear-based methods can undermine confidence. Our system develops cooperation grounded in mutual trust and understanding.

Respects Your Dog’s Ability to Think
Dogs are intelligent problem-solvers. By guiding them toward appropriate choices, we create reliable behavior without constant bribery or force.

Designed for the Individual Dog
Every plan is customized to your dog’s temperament, history, environment, and your family’s goals, resulting in gentle but effective guidance.

What the Training Process Looks Like

Start in a Controlled Setting
We begin at home to prevent rehearsal of unwanted behaviors and to establish new habits in a calm, predictable environment.

Teach Better Responses
Your dog learns which actions lead to positive outcomes through consistent feedback and meaningful rewards.

Reinforce Success at the Right Moment
By delivering valuable resources—attention, freedom, play, or treats—precisely when your dog makes the right choice, we strengthen lasting behavior.

A Relationship You Can Truly Enjoy

When training focuses on communication and emotional wellbeing, the result is more than obedience. You gain a confident, cooperative companion and a relationship built on respect, affection, and everyday harmony.

Meet the Owner

Owner Shane Gentry with his dog Lemmy

Shane Gentry – Owner and Founder

Shane Gentry is the founder of Sally Said So Professional Dog Training, a North Carolina–based company that began in Raleigh and now serves families throughout the state. A lifelong animal enthusiast, Shane has dedicated his career to understanding canine behavior and helping owners build safer, happier relationships with their dogs. As a father and active member of the community, he brings decades of hands-on experience gained through both volunteer work and professional training. After spending years in the construction industry, he chose to pursue his passion full-time—turning his vision of becoming a behavior specialist into the thriving company known as Sally Said So.

To develop his expertise, Shane completed rigorous professional education through Animal Behavior College, the nation’s largest dog trainer school, as well as Canine Trade Group, a selective program focused on advanced in-home behavioral work. His training experience spans beyond dogs to other species, including a goat and even a prairie dog. His own dogs have also appeared in national advertising campaigns for Twisted Tea and on NBC’s Young Rock, reflecting both their training and temperament.

Dog training Raleigh

Sally –The Dog that Started it All

Our Services

Financing options all available for our programs.

separation anxiety

Comprehensive Consultation

Your training journey starts with an in-depth, two-hour consultation led by one of our experienced trainers. This initial session allows us to understand your goals, assess your dog’s behavior, and evaluate your home environment to identify the most effective path forward. You’ll also see practical training techniques in action, including foundational skills such as sit, place, and polite leash handling, giving you a clear picture of how the process works.

Private Training Sessions

From raising a well-mannered puppy to improving obedience or addressing issues such as aggression and anxiety, our private training sessions are designed to support dogs of every breed, size, and personality. Each program is comprehensive, covering essential skills like leash manners, house training, independence, and more—so you can see real progress across all areas of daily life.

Group Training

Our group classes are designed to help dogs perform reliably in everyday situations, not just at home. These sessions go beyond foundational commands, focusing on working around distractions, refining advanced obedience, and preparing for Canine Good Citizen standards. Participation in group training is included as a benefit of our Trainer on Retainer and Priority programs, giving clients ongoing opportunities to strengthen skills in real-world settings.

Pre-Purchase and Adoption Consultation

Thinking about bringing home a new dog but unsure which one will truly fit your household? Our Durham trainers can guide you through the selection process, helping you evaluate breeds, temperaments, energy levels, and size so your choice matches your lifestyle. Once we understand what you’re looking for, we can connect you with reputable breeders and rescue organizations in our network to help you find a dog that’s the right match for your family.

Expecting Parents Program

Expecting a baby and wondering how your dog will adjust? We help you prepare in advance by teaching calm behaviors, clear boundaries, and safe routines before your child arrives. Taking these steps early reduces stress for everyone and helps your dog adapt smoothly, giving you greater confidence as your family grows.

Service Dog Training

We provide specialized training for Mobility Assistance, Hearing, and Psychiatric Service Dogs. These programs involve an intensive, long-term partnership between you, your dog, and our expert trainers to ensure reliable task performance and public-ready behavior. Our goal is to develop a service dog that is not only highly skilled, but also confident, dependable, and fully prepared to support your daily life.

Therapy Dog Training

We prepare dogs and handlers to successfully meet the standards required for therapy dog certification. Our program focuses on calm temperament, reliable obedience, and confident behavior in a variety of environments. We partner with Dogs With A Purpose, a Wake County–based therapy dog organization, to provide official evaluation and certification opportunities upon completion.

What Makes Sally Said So Different?

Since 2009, we have helped thousands of dogs and their families overcome behavior challenges by improving communication—not by labeling dogs as “difficult.” Our philosophy centers on the idea that most problems stem from confusion, not defiance. That’s why we begin with private, low-distraction training sessions, where both dogs and owners can learn new skills without overwhelm. As confidence and reliability grow, we gradually transition into real-world environments so those skills hold up in everyday life.

For clients enrolled in our premier programs, our commitment doesn’t end after a set number of lessons. We provide long-term support, standing by you and your dog through life’s changes to ensure continued success.

Our broader mission is to improve the lives of dogs statewide by educating owners, assisting rescue efforts, and collaborating with veterinary professionals. By strengthening the people who care for dogs, we’re able to help far more animals live safe, stable, and fulfilling lives.

Contact Us

Does Sally Said So provide in home dog training near me?

Sally Said So is North Carolina’s premier dog training company

We proudly cover your area:

Charlotte    Crystal Coast    Triad     Triangle

Sally Said So Professional Dog Training provides convenient in-home services throughout Durham and many nearby communities. If your town isn’t listed, feel free to reach out — we often travel beyond these areas whenever possible.

Service Areas Include:

  • Apex

  • Cary

  • Chapel Hill

  • Clayton

  • Creedmoor & Butner

  • Durham & Rougemont

  • Fuquay-Varina & Angier

  • Knightdale & Wendell

  • Louisburg

  • Pittsboro

  • Sanford

  • Wake Forest & Youngsville

  • Zebulon

Get started with dog training in Durham today!

If you’re ready to start with our professional trainers, call now and learn more about our training programs.

Our training methods are here to help. No matter how severe the issues, we are ready to help you and your dog.

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